Your marketing is
leaking patient data.
We fix it — then help you
grow your practice.
ProofRx helps medical practices reach new patients while protecting their data. We build HIPAA-compliant marketing infrastructure first, then run the campaigns — so you grow without putting your patients or your practice at risk.
45-minute audit · No obligation · Most practices have 3+ active violations
Standard marketing tools
were never built for healthcare.
Every form fill, phone call, and page visit on your site is likely being tracked and transmitted to ad platforms in ways that violate HIPAA. You don't have to be doing anything wrong — the default setup is the problem.
Meta Pixel
The standard pixel fires on appointment and service pages, passing condition and treatment-related data back to Facebook — including page URLs containing PHI.
High riskGoogle Tag Manager
Misconfigured GTM setups routinely capture and transmit protected health information through URL query strings and form field data.
High riskCall tracking
Most call tracking tools record and process patient calls without the Business Associate Agreement coverage HIPAA requires from third-party vendors.
High riskLead capture forms
Form submissions often route through third-party platforms — CRMs, email tools, Zapier workflows — that operate outside the practice's BAA coverage.
High riskProofRx doesn't just flag the problem — we fix it. We audit every tool in your stack, replace what's leaking, rebuild your tracking infrastructure to be fully compliant, and then run campaigns on top of a foundation that won't put you at risk.
Infrastructure first.
Growth second.
We don't run campaigns on a broken foundation. Every engagement starts with getting your systems right — then we build on top of them.
HIPAA Compliance Infrastructure
A full audit of your current marketing stack followed by remediation — replacing non-compliant tools with BAA-covered alternatives and reconfiguring your tracking setup from the ground up.
- Pixel and GTM remediation
- BAA-covered vendor identification and setup
- HIPAA-safe form and lead capture architecture
- Compliance audit report delivered on day one
GTM Systems & Attribution
CRM architecture, call tracking setup, attribution logic, and reporting infrastructure designed specifically for healthcare service businesses.
- CRM setup and pipeline architecture
- HIPAA-compliant call tracking and recording
- First-touch and last-touch attribution modeling
- Reporting dashboard built for practice owners
Demand Generation Campaigns
Paid media on Meta and Google — running through your compliant infrastructure — with full attribution back to booked appointments.
- Meta and Google Ads management
- Specialty-specific campaign architecture
- HIPAA-compliant creative and audience targeting
- Attribution tied to appointments and revenue
Audit. Build. Manage. Grow.
A structured engagement so your compliance and your pipeline improve together.
The ProofRx Compliance Audit
We map every tool in your marketing stack, identify active data leaks, and assess your BAA coverage gaps. You get a full written report of every exposure point — whether you work with us or not.
Infrastructure Rebuild
Compliant tracking, call recording, form handling, CRM architecture, and attribution logic — all installed, configured, and verified.
Campaign Activation
Paid media launched through your new compliant stack — with attribution tied to real revenue outcomes, not just clicks.
Ongoing Management
Monthly optimization, reporting, and system maintenance. Your infrastructure gets stronger the longer we work together.
Built for your specific practice.
Every specialty has a different patient journey, a different compliance surface, and a different set of high-intent search terms.
HIPAA-compliant
by design — not retrofit.
Most agencies add compliance as an afterthought. We build it into the foundation so nothing leaks when campaigns go live.
No PHI in pixels
We implement server-side tracking that ensures no Protected Health Information is transmitted to ad platforms through browser pixels.
BAA-covered vendor stack
We identify every tool in your current stack that lacks Business Associate Agreement coverage and replace it with a HIPAA-eligible alternative.
Consent-first architecture
Every form, landing page, and tracking configuration is built around the latest HHS guidance on digital marketing and patient data.
Two ways to work
with ProofRx.
Both engagements require a 6-month minimum.
- ✓Full compliance audit and written report
- ✓Pixel and GTM remediation
- ✓BAA-covered vendor stack setup
- ✓CRM and attribution architecture
- ✓Monthly advisory calls and reporting
- ✓Everything in Build & Advise
- ✓Paid media management (Meta + Google)
- ✓Specialty-specific campaign architecture
- ✓Full-funnel attribution dashboard
- ✓Ongoing stack management and optimization
6-month minimum · Pricing scoped to practice size and scope
Find out if your practice
is leaking patient data.
Our free ProofRx compliance audit takes 45 minutes. We'll show you exactly what's exposed, what's at risk, and what it takes to fix it — whether you work with us or not.
Request your free auditNo commitment · Actionable findings · Most practices leave with 3–5 immediate fixes
Let's find your exposure.
Fill out the form and we'll reach out to schedule your free 45-minute compliance audit. No commitment — just a clear picture of what's at risk.